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Amazon's Chinese competitor Taobao is taking its first steps to reach
out to the English speaking market. It launched its partnership with
German e-commerce firm Lazada in Singapore, featuring products with
badly translated English.
This is not the first attempt by Alibaba, the parent company of Taobao, to move to international markets, but previous attempts had no other language option than Chinese.
The all-English platform aims to ease the shopping process for Singapore shoppers, says Lazada, with more than 70 percent of the population in Singapore speaking English. The content, originally in Chinese on Taobao, will be translated using Alibaba's translation tool, of course. Here's an example:
Screenshot by Zoey Chong/CNET
The new site will add 400,000 selected products retailing on Taobao to Lazada's 5 million. International standard delivery will take two to three weeks, according to the website.
The move is seen as part of Alibaba's efforts to expand...
TANGAZO
This is not the first attempt by Alibaba, the parent company of Taobao, to move to international markets, but previous attempts had no other language option than Chinese.
The all-English platform aims to ease the shopping process for Singapore shoppers, says Lazada, with more than 70 percent of the population in Singapore speaking English. The content, originally in Chinese on Taobao, will be translated using Alibaba's translation tool, of course. Here's an example:
Screenshot by Zoey Chong/CNET
The new site will add 400,000 selected products retailing on Taobao to Lazada's 5 million. International standard delivery will take two to three weeks, according to the website.
The move is seen as part of Alibaba's efforts to expand...
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